Building software at the intersection of AI and data.
I grew up in Phuket inside a family business that spans real estate, hotels, and distribution. My first working years were spent on the operational side of that business — first at Ek-Chai Distribution in Bangkok, where I led an 18-person team redesigning B2B go-to-market, then at Phuket Villa Corporation, where I ran feasibility analyses for housing developments.
At some point I became obsessed with a specific question: why do some companies compound quietly for decades, and what kind of systems let small teams outperform much larger ones? That question pulled me toward analytics, AI, and early-stage software. I came to USC Marshall for an MS in Business Analytics (STEM), and while I've been here I've been building and writing — Forki, HYPE Skills, and technical articles for Shepherd.
The through-line for me has always been the same — I like working with people who are better than me at the thing we're making, and I like shipping real artifacts rather than decks about hypothetical ones. The rest is history.